The edit is what
makes the ad win.
We make premium Peruvian knitting kits and sell them across the US and Europe. We are growing fast, and our growth runs on video. We are looking for one exceptional editor.
Why this role exists
Most of what we make is top-of-funnel video, and the edit decides whether it wins. Our creative strategist designs the concept and does the research. Your job is to bring that intent to life.
You work in a small pod, one strategist and two editors, with a creative coordinator as your QC partner. We spend about 80% of our energy scaling what already works and 20% testing new angles. We put real intent into every piece. We do not launch just to launch.
Sierra Yarn
What winning looks like here
Built to scale, not
just to look nice.
Our winning ads spend $7,000 to $30,000 consistently at 2.4x or higher ROAS. We care about results, not vanity metrics.
The opportunity
Bring the concept
to life, then own the edit
We help knitters create premium garments they are proud to wear, and we want knitting to become part of everyday fashion and intentional living. We are early in scaling our creative team, so there is real room to grow.
Turn the strategist's concepts into finished video ads and VSLs that match the intent exactly.
Source matching B-roll and pull the strongest content from our internal data bank.
Cut for hooks, pacing, and retention. Edits built to scale.
Use AI tools (voiceover, B-roll, and more) to move fast without dropping quality.
Produce sharp variations of winning ads so we can scale what works.
Hit your deliverable targets and KPIs, with the creative coordinator as your QC partner.
What this role is not: You are not researching or writing the concepts; the strategist owns that. So you can focus on what brings the most value, your editing skills. But you'll have the freedom to create ads fully from scratch. Even with no brief.
The Sierra Yarns Experience
Who we're looking for
An elite editor who
elevates the concept
A reel of high-performing video ads or VSLs (DTC / e-commerce is a big plus).
Obsessed with the details: hooks, pacing, retention, the feel of every cut.
Fast and AI-native. You use modern tools to produce more, better, quicker.
Resourceful with B-roll. You can find or build the exact shot a concept needs.
You take a concept and elevate it. You bring the intent to life.
Coachable, hungry, and a real team player. This is a tight pod.
Strong English. You work from English briefs and edit English-language VSLs.
Why We Exist
We help our customers discover the joy of creating with premium yarns so their time and energy never go to waste and every finished piece is something they're proud to wear.
Where We're Going
Accomplish the culture breakthrough for knitting and crochet. Making them synonymous with fashion, creativity, and intentional living.
What We Stand For
Five principles that
Guide our work
Do it right or don't do it at all
We don't cut corners. Whether it's a tutorial, a product, or a customer experience, everything we do should be worth someone's time and money.
Take ownership, fix it fast
If something slips, no one points fingers. No blaming, no hiding. We fix it, learn from it, and do better next time.
Move with purpose
We work with urgency, but never mindlessly. Everything we create should have intention behind it.
Keep the bar high
You'll be challenged to keep things clean, consistent, and premium, which means you'll always be doing work you can actually be proud of.
Make things people love
You're part of a brand that teaches, inspires, and connects. That kind of impact is rare. We don't take it lightly.
What customers say about what we make
"It's the first scarf I've ever finished."
"People reach out to touch it before they ask where it's from."
"Softer than I expected, and lighter than it looks."
Time & compensation
The better your edits
perform, the more you earn
Base pay, plus an uncapped bonus on every winning ad you edit.
The Hiring Process
A fast,
four step process
Apply
Submit a video application with your reel of high-performing work.
Group Interview
A conversation about your craft, wins, and the role.
Assignment
A paid assignment to ge to know the quality of your work
Offer & Onboard
If it's a fit, we move fast. You'll start with a clear plan to hit the ground running.
LET'S CREATE PIECES EVERYONE WILL COMPLIMENT!
Ready to apply?
If the edit is your craft,
send your reel.
Remote, full-time. Base $2,000/mo plus uncapped winning-ad bonuses.